A floral print dress is the easiest way to add visual interest to your wardrobe because florals photograph brilliantly and work across seasons and occasions depending on the scale and colour of the print. A good floral print should feel fresh rather than twee and the flowers should read as sophisticated rather than costume-like. The scale of the print matters significantly because a small-scale botanical print reads completely differently from a large statement floral. Floral works on everything from cotton day dresses through to silk evening pieces depending on how the print is executed and what colour palette the designer chose. The print means you can keep your styling simple because the dress already has personality and visual interest. These are the floral print dresses that actually earn the space they take up in your wardrobe.