A bold print dress turns heads because the visual impact of the right print reads from a distance in a way that a plain dress cannot achieve regardless of its quality or its silhouette. The print needs to be genuinely bold rather than just patterned and it needs to be executed in a fabric and a cut that supports the print rather than undermining it. A large floral, a strong abstract, a striking colour combination in a clean geometric. These are the bold print dresses that earn the attention they receive because the print is a genuine design element rather than decoration applied to a basic dress.

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