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December 18, 2025 New

Linen Trousers Under £30 — Summer Dressing Done Right

Linen trousers represent one of those genuinely practical pieces that somehow manages to be both comfortable and elegant simultaneously. They’re not trying to be winter workwear or formal occasion pieces.…

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December 18, 2025 New

Wide-Leg Trousers Under £30 — Comfort That Reads as Intention

Wide-leg trousers have this interesting quality where they read as either genuinely effortlessly elegant or like you’ve accidentally grabbed someone else’s trousers. The difference isn’t subtle, and it’s not about…

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December 18, 2025 New

Straight-Leg Jeans Under £30 — The Modern Essential

Straight-leg jeans have this reputation for being dated or boring, which I think misses the entire point of what makes them genuinely valuable. They’re not trying to be trendy or…

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December 18, 2025 New

Striped Tops Under £30 — The French Wardrobe Essential

Striped tops occupy this unique space where they’re simultaneously one of the most versatile basics you can own and one of the easiest to get completely wrong. A good striped…

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December 18, 2025 New

Linen Shirts Under £30 — Breathable and Properly Structured

Linen shirts are deceptively difficult to get right. They’re either so soft and loose that they read as unmade pieces, or so structured that they feel costume-like and uncomfortable. The…

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December 18, 2025 New

Basic Vests Under £30 — The Invisible Skeleton of Good Dressing

Basic vests are one of those pieces that exist as pure infrastructure for getting dressed. They’re not trying to make statements or draw attention—they’re just quietly providing the foundation for…

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December 18, 2025 New

Oxford Shirts Under £30 — The Unexpected Everyday Piece

Oxford shirts have this reputation for being overly formal or office-specific, which completely misses how they actually function as versatile casual pieces. A good oxford shirt is comfortable enough for…

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December 18, 2025 New

White T-Shirts Under £30 That Don’t Go Transparent

A white t-shirt sounds like the simplest possible wardrobe staple until you actually try to find one that works. The fabric is too thin and you’re essentially broadcasting what’s underneath.…

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December 18, 2025 New

Denim Dresses Under £30 — Harder Working Than You’d Think

Denim dresses occupy an interesting space in my wardrobe. They’re not quite casual enough to be purely leisure wear, not quite substantial enough to feel like proper occasion dressing, yet…

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December 18, 2025 New

Smock Dresses Under £30 — Comfort That Doesn’t Compromise

Smock dresses occupy an interesting space in wardrobes. There’s an immediate association with pregnancy wear or artist’s uniforms that makes people hesitant, but the reality is that a properly cut…

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December 18, 2025 New

A-Line Dresses Under £30 — Flattering Without Trying

There’s a reason A-line dresses have endured for decades. They work. Not because of some magical sizing that makes everyone look the same, but because the silhouette is genuinely forgiving…

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December 18, 2025 New

Shirt Dresses Under £30 — The Versatile Essential

A shirt dress occupies this unusual territory where it’s both desperately simple and surprisingly difficult to get right. In theory, you take a shirt and make it longer—problem solved. In…

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