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December 18, 2025 New

Lightweight Blazers Under £30 — Smart Without Theatrics

Lightweight blazers exist in this interesting space where they’re formal enough to elevate casual pieces but casual enough to not require actual occasions. They’re one of those pieces that genuinely…

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December 18, 2025 New

Denim Jackets Under £30 — More Useful Than You Remember

Denim jackets have this reputation for being nostalgic or costume-like, which misses the entire point of why they’ve remained wardrobe staples for decades. A good denim jacket doesn’t require a…

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December 18, 2025 New

Lightweight Cardigans Under £30 — For Over-Dressing in Layers

Lightweight cardigans are some of the most underrated layering pieces in a wardrobe. They’re not trying to provide serious warmth—they’re just trying to add an extra layer of proportion and…

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December 18, 2025 New

Wool Blend Knitwear Under £30 — Warmth Without the Itch

Wool has this reputation for being scratchy and uncomfortable, which is genuinely unfair to wool blends that have been properly constructed. The issue isn’t wool itself—it’s about fibre quality, blend…

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December 18, 2025 New

Half-Zip Sweaters Under £30 — More Wearable Than Full Zips

Half-zip sweaters occupy this interesting space where they’re casual enough for everyday wearing but structured enough to work for slightly dressier situations. They’re genuinely one of the most versatile layering…

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December 18, 2025 New

V-Neck Jumpers Under £30 — The Face-Flattering Essential

V-neck jumpers are one of those pieces where the silhouette actually matters more than most people realize. They’re not just a different neckline option—they fundamentally change how a jumper functions…

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December 18, 2025 New

Neutral Dresses Under £30 — The Foundation Pieces

There’s something quietly powerful about a truly neutral dress. Not beige in a way that reads as apologetic, but neutral in the sense that it functions as a foundation rather…

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December 18, 2025 New

Patterned Dresses Under £30 — Print That Doesn’t Date

Patterned dresses are where I’ve learned some hard lessons about the difference between dresses that look good on their own and dresses that actually work in a functioning wardrobe. A…

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December 18, 2025 New

Beach Dresses Under £30 — Holiday Packing Made Simple

Beach dresses operate in a specific context, which makes them either genuinely useful or completely pointless depending on how you actually spend time at the seaside. I used to buy…

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December 18, 2025 New

Casual Everyday Dresses Under £30 — Weekday Workhorses

There’s a specific category of dress that exists purely to be worn repeatedly without fanfare. Not occasion pieces, not statement-making designs, just honest dresses that work for the ordinary business…

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December 18, 2025 New

Evening Tops Under £30 — Interest Without Costume

Evening tops need to read as slightly elevated without feeling costume-like or overly formal. They’re the pieces that suggest intentionality and thoughtfulness for occasions that need slightly more effort. A…

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December 18, 2025 New

Office Trousers Under £30 — Comfortable Hours at a Desk

Office trousers need to balance professional appearance with genuine comfort for extended wearing. They’re not trying to be fashion statements—they’re straightforward pieces that read as appropriately professional while remaining comfortable…

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