Pattern dressing in purple is one of those combinations that asks something of you, and gives back considerably more than you put in. A plain purple dress is beautiful. A printed one stops people mid sentence. There is something about the way purple absorbs and amplifies pattern, whether that is florals, abstract prints, or anything geometric, that makes the whole thing feel considered rather than just colourful. These are not dresses for blending in. We have been curating this edit specifically for the occasions that deserve more than a safe choice. A wedding where you are not the bride but still want to be remembered. A summer event where the photographs will matter. A birthday dinner where you want to feel properly dressed rather than just adequately covered. The prints we have chosen are the ones that read well in person and better still in pictures. Purple handles florals particularly well, the depth of the colour gives even delicate prints real presence. These are the purple printed dresses we would actually wear. The ones that make getting dressed feel like it was worth the effort.