There are occasions that deserve more than a reliable midi. A first date that actually has potential. A summer evening where the setting is doing its part and you want to do yours. A wedding where you are not the bride but you still intend to be memorable. These are the moments that call for a maxi dress with some real intention behind it. Not floor length for the sake of modesty, but floor length because the drama of it is exactly the point. We have been pulling together our favourite maxi dresses for precisely this kind of occasion. The ones with low backs, with splits, with fabric that moves properly when you walk into a room. The ones that understand that sexy at full length is a different and arguably more interesting proposition than sexy at short. A well cut maxi in the right fabric can be more striking than almost anything else in a wardrobe. It earns attention without trying too hard and that is exactly the balance these occasions require. Dress the moment properly and the moment remembers it.