Green gets avoided more than almost any other colour because the fear of wearing it wrong is real and understandable. The wrong green against the wrong skin tone can wash you out completely. But the right green is genuinely one of the most flattering colours in existence, and the difference often comes down to shade and undertone rather than some mysterious personal compatibility you either have or you don’t.

Cotton makes it easier. The texture softens the colour, gives it warmth and weight, and stops it reading as harsh the way some synthetic greens can. We have been specifically looking for greens that work across a wide range of skin tones rather than just looking brilliant on the model and disappointing on everyone else. Olive greens, sage, mid greens with warm yellow undertones, deep forest shades that feel grounded rather than cold. These are the ones that consistently earn good reactions in real life, not just in product photos.

If green has let you down before, the shade was the problem, not you. These are the dresses that prove the difference.