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December 18, 2025 New

Plain Joggers Under £30 — That Don’t Look Like Loungewear

Joggers have a genuine image problem. Most people think of them as purely loungewear, which completely misses how they can actually function as legitimate casual pieces when properly designed. A…

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December 18, 2025 New

Suede-Look Jackets Under £30 — The Texture Trick

Suede-look jackets are interesting pieces because they provide texture and visual richness without the cost or maintenance demands of actual suede. They’re pieces that read as intentional and slightly elevated…

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December 18, 2025 New

Rain Jackets Under £30 — Practical Without Compromise

Rain jackets are straightforward pieces with a single job: keep you dry. There’s no pretension about them, no attempt at being fashionable or occasion-specific. They’re just honest practical pieces that…

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December 18, 2025 New

Gilets Under £30 — Warmth That Doesn’t Bulk Up

Gilets are one of those pieces that occupy a genuinely practical space in layering. They provide actual warmth without the bulk of full jackets, which makes them genuinely valuable for…

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December 18, 2025 New

Bomber Jackets Under £30 — Actually Wearable Versions

Bomber jackets have this reputation for being either costume-like or too casual for practical wearing, which misses how genuinely useful they can be when properly designed. A good bomber doesn’t…

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December 18, 2025 New

Overshirts Under £30 — The Layer That Works Over Everything

Overshirts exist in this interesting space where they’re structured enough to work as actual layers but relaxed enough to not require careful styling or occasion planning. They’re genuinely one of…

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December 18, 2025 New

Utility Jackets Under £30 — Function That Doesn’t Look Functional

Utility jackets have this reputation for being overly practical or utilitarian-looking, which misses how genuinely stylish they can be when properly designed. A good utility jacket balances practical detail with…

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December 18, 2025 New

Canvas Jackets Under £30 — Durable and Unfussy

Canvas jackets are straightforward pieces that don’t pretend to be anything other than what they are. They’re practical layering that works through seasons because canvas is genuinely durable without being…

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December 18, 2025 New

Linen Jackets Under £30 — Summer Layering Made Easy

Linen jackets are summer’s answer to the question of how to layer warmth without creating actual heaviness. They’re not trying to provide insulation—they’re trying to add structure and proportion to…

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December 18, 2025 New

Crew Neck Jumpers Under £30 — Unfussy and Enduring

Crew neck jumpers are the sort of pieces that don’t require explanation or justification. They’re straightforward, uncomplicated, and absolutely foundational to most functioning wardrobes. What makes them genuinely valuable isn’t…

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December 18, 2025 New

Lightweight Blazers Under £30 — Smart Without Theatrics

Lightweight blazers exist in this interesting space where they’re formal enough to elevate casual pieces but casual enough to not require actual occasions. They’re one of those pieces that genuinely…

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December 18, 2025 New

Denim Jackets Under £30 — More Useful Than You Remember

Denim jackets have this reputation for being nostalgic or costume-like, which misses the entire point of why they’ve remained wardrobe staples for decades. A good denim jacket doesn’t require a…

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