Claire Wears

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July 1, 2025 Blog

The One Affordable Brand Fashion People Are Obsessed With (And Why They Don’t Want You to Know About It)

Last month I was scrolling through Instagram when I spotted something that made me do a double-take. There was this fashion editor I follow – you know the type, always…

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July 1, 2025 Blog

Why your aesthetic obsession is basically therapy in disguise (and what it says about your secret self)

Last Tuesday I was planted in this ridiculously trendy café in Pioneer Square—you know the type, where a cortado costs more than lunch and the chairs seem designed by someone…

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June 30, 2025 Blog

I thought I was hallucinating when I saw galaxy print on the runway – but this 2010s throwback is everywhere now

So there I was last Tuesday night, procrastinating on a logo design for a Portland coffee shop by scrolling through fashion week coverage (totally counts as research for my creative…

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June 19, 2025 Blog

I Asked Fashion Editors What They Actually Buy from Zara and the Answers Are Iconic

Okay so last week I was at this industry event (networking, ugh, but free wine so whatever) and this girl comes up to me like “oh my god your blazer…

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June 17, 2025 Blog

The Real Story Behind First Date Outfits That Actually Work (Not What Magazines Tell You)

“Does this scream ‘I’m trying too hard’?” My colleague Sarah was doing a slow turn in my office doorway last Tuesday, modeling what I can only describe as a very…

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June 16, 2025 Blog

I spent seven years learning festival fashion the hard way so you don’t have to

My first British festival was basically a masterclass in how not to dress for three days in a field. Picture this trainwreck: white linen trousers (I KNOW), a silky camisole…

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June 6, 2025 Blog

How I Finally Cracked the Code on Party Outfits That Don’t Fall Apart on the T

Picture this: December 15th, 6:30 PM, and I’m standing on the Red Line platform in my Theory blazer and what I thought was a foolproof sequined top from Banana Republic,…

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June 5, 2025 Blog

The Secret Style Lives of TV Presenters (and Why Their Off-Camera Looks Are Way Better)

Okay, so last week I’m standing in line at my local coffee shop – you know, the one where a basic latte costs approximately half my hourly wage – when…

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May 27, 2025 Blog

When Everyone at School Pickup Looks Exactly the Same (And How I’m Breaking Free)

So last week I’m standing outside Jackson’s elementary school – my husband had an early meeting so I got drop-off duty – and I swear I counted at least six…

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May 21, 2025 Blog

Why I Drove to Three Different Asdas for a £15 Top (And You Probably Should Too)

Okay, so I need to confess something that’s been eating at me for weeks. I’ve become one of those people. You know the ones – frantically checking the George at…

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