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August 22, 2025 Blog

The Investment Wellies That Don’t Make You Look Like a Garden Center Mannequin

You know what’s funny about working in finance? We analyze risk-reward ratios all day long, but put me in front of a festival lineup and suddenly I’m making the same…

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August 19, 2025 Blog

The Secret Primark Buys Every Fashion Person Refuses to Admit

Last week I was grabbing coffee near my office when I ran into Sarah, a stylist I know from various industry events. She was clutching two massive Primark bags and…

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August 15, 2025 Blog

What I’ve Learned About Style From Spotting Celebrities at the Grocery Store

I need to tell you about the time I saw Olivia Colman at Tesco Metro in Clapham, because it completely changed how I think about real-world style versus what we…

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August 3, 2025 Blog

How I Finally Built a Denim Collection That Actually Works (After Years of Terrible Choices)

God, I still cringe thinking about my denim collection from three years ago. Picture this: me, standing in my tiny Portland apartment bedroom at 7:30 AM, already running late for…

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July 29, 2025 Blog

I Accidentally Became the Poster Child for Weird Girl Fashion (And You Can Too)

Last Tuesday at the Pike Place Market, this girl maybe half my age looked me up and down and said, “Oh my god, your fit is giving major weird girl…

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July 28, 2025 Blog

How I accidentally discovered the corporate uniform that’s taking over every office from finance to tech

My phone buzzed at 6:47 AM on a random Thursday with a text from my friend Maya, who works at a tech startup in San Francisco: “Okay but why do…

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July 25, 2025 Blog

The controversial West Coast styling trick that makes your Target basics look like a $500 outfit

Okay so I need to tell you about this styling thing I discovered that literally changed how I think about getting dressed, and honestly it’s going to sound either genius…

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July 25, 2025 Blog

I spent a week learning what “cores” are and now I understand why Gen Z thinks I’m ancient

My phone buzzed at 7:23 AM with a text from my little sister Emma: “Madison are you more cottagecore or dark academia?” I literally hadn’t even opened my eyes yet,…

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July 23, 2025 Blog

I spotted the weirdest fashion trend brewing on Martha’s Vineyard (and now I’m obsessed)

Last month I was visiting my mom in Cape Cod – she’d demanded I come see her new “investment pieces” which turned out to be three nearly identical beige linen…

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July 22, 2025 Blog

The one closet habit that screams “I’ve given up on looking good”

Okay, I need to tell you about something mortifying that happened last week. I was rushing to get dressed for a work meeting, grabbed what I thought was my decent…

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July 22, 2025 Blog

Why I’ve Been Shopping in the Kids’ Section (And You Should Too)

I’m standing in Target holding two identical striped sweaters, and I can feel my worldview shifting. One costs $34.99 from the women’s section. The other? $18.99 from kids. Same cotton…

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July 18, 2025 Blog

The awkward moment when I realized I was dressing like a camp counselor (and loving it)

I need to confess something embarrassing: I’ve been unconsciously dressing like a camp counselor from 1979, and I didn’t even realise it until my friend Emma called me out last…

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