I’ll never forget the moment I realized just how wrong I’d been getting denim all these years. It was a gloomy Tuesday afternoon in Manchester, and I was frantically tearing through my wardrobe before meeting friends for dinner. Despite owning what felt like dozens of pairs of jeans, I somehow had nothing to wear. The skinny pairs that had been my uniform for years suddenly felt dated. The “statement” flares I’d impulse-bought during a sale looked costume-like. And the baggy boyfriend jeans that had seemed so effortlessly cool in the shop made me look like I was wearing hand-me-downs from an actual boyfriend (which, for the record, I didn’t have).
Standing in a sea of denim rejects, I had what my best mate Emma later dubbed my “jean epiphany” – I’d been approaching denim all wrong. Rather than building a thoughtful collection of versatile pieces, I’d been chasing trends, grabbing whatever was on sale, and generally treating jeans as an afterthought rather than the wardrobe foundation they truly are.
That embarrassing moment (I ended up 20 minutes late to dinner wearing a dress, by the way) kickstarted my journey into proper denim education. Three years, countless try-ons, and yes, a fair bit of money later, I’ve completely transformed my approach. The irony isn’t lost on me that I now get regular texts from friends asking for “jean therapy” – their term, not mine – when they’re facing their own denim dilemmas.
So let me share what I’ve learned about building a genuinely useful denim collection – one that works year-round, accommodates weight fluctuations (because we’re human), and actually makes getting dressed easier rather than more complicated.
The Foundation: Perfect Straight-Leg Jeans
My denim revolution began with finding truly great straight-leg jeans – not too slim, not too relaxed, hitting at just the right point on my ankle. After trying on approximately seventeen pairs across price points (yes, my legs were chafed by the end), I discovered something surprising: my perfect pair wasn’t the most expensive one.
The key was ignoring whatever trend was dominating store displays and focusing on what actually suited my proportions. For me, that meant a mid-rise (not the ultra-high styles that seem to reach my ribcage) with a straight cut from hip to ankle. The “perfect” rise will differ based on your proportions – if you’re long-waisted like me, ultra-high rises can look cartoonish, while if you’ve got a shorter torso, they might create beautiful balance.
Straight-leg jeans offer that magical versatility that other cuts simply can’t match. I can wear them with trainers and an oversized jumper for weekend coffee runs, with ballet flats and a striped top for casual Friday at the office, or with heeled boots and a silky blouse for dinner. They’re the hardest-working item in my wardrobe by miles.
The wash matters tremendously here – look for a medium-to-dark blue without obvious fading or distressing. What the denim industry calls a “clean wash” provides maximum versatility. I eventually invested in two nearly identical pairs: one hemmed for flats and one slightly longer for heels. Excessive? Perhaps. But I wear one of these pairs roughly four days a week, so the cost-per-wear is pennies at this point.
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7 For All Mankind Maternity Straight Jeans
£200.00 -
BDG Kayla Lowrider Black Denim Jeans – Black 26W 30L at Urban Outfitters
£59.00 -
BLUGIRL Blugirl Denim Jeans Straight Leg W/Brooch
£167.00 -
Enzo | Womens Stretch Cargo Jeans
£54.99 -
Larkee Straight Jeans
Original price was: £145.00.£72.50Current price is: £72.50. -
Men’s Wrangler Durable Basic Regular Fit Low Stretch Jeans in Stonewash – 40R | TJ Hughes Blue
£39.99 -
Pinko, Medium-wash denim bootcut jeans, Mid wash, 24
Original price was: £189.00.£95.00Current price is: £95.00. -
Velvet Tees Jerry High Rise Straight Cuff Jeans Carbon Size 31
£195.00
The Weekend Wonder: Quality Relaxed Fits
After sorting my everyday pair, I addressed weekend wear. Those boyfriend jeans that had looked so wrong weren’t actually the problem – they were just poorly cut. The relaxed-fit jean category has evolved dramatically in recent years, moving beyond the “borrowed from the boys” aesthetic to something more intentionally designed for women’s bodies.
What I’ve found works best is what some brands call a “slim-straight” or “dad jean” – relaxed through the hip and thigh but not comically baggy, with a straight leg rather than a tapered one. The subtle difference completely transforms how they look on the body.
For weekend jeans, I allow a bit more personality in the wash – my current favorites have the slightest whiskering across the hips (the horizontal faded lines that mimic natural wear patterns) but still maintain a relatively clean look overall. I prefer 100% cotton for this category rather than stretch denim, as they mold to your body with wear and develop a personalized fit.
The beauty of well-designed relaxed jeans is their ability to make even the simplest outfits look intentional. I’ll throw them on with my partner’s old sweatshirt and somehow look like I’ve made an effort, or pair them with a crisp white button-down and suddenly appear “French girl chic” (whatever that actually means). They’re the sartorial equivalent of saying “I’m not trying too hard” while actually looking quite put-together.
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BDG Kayla Lowrider Black Denim Jeans – Black 26W 30L at Urban Outfitters
£59.00 -
Enzo | Womens Stretch Cargo Jeans
£54.99 -
In The Style Shaper Stretch Jeans in Mid Blue – 8 · Standard
Original price was: £35.00.£15.00Current price is: £15.00. -
Jeans Elba Slim Fit Denim Jeans in Grey Stone Wash / W28/L30 – Tokyo Laundry
£24.99 -
Men’s Wrangler Durable Basic Regular Fit Low Stretch Jeans in Stonewash – 40R | TJ Hughes Blue
£39.99 -
Milano Black Jeans
£49.99 -
Rag & Bone Cate Mid-Rise Skinny Jeans
£195.00 -
Tommy Jeans Hybrid Boots in Stone
Original price was: £150.00.£80.99Current price is: £80.99.
The Game-Changer: Dark Indigo Denim
If there’s one denim investment worth making, it’s a pair of dark indigo jeans with absolutely no distressing, fading, or whiskering. This is the pair that bridges the gap between casual and formal, the ones you can genuinely wear to dinner at nice restaurants or even to certain offices.
I discovered this denim category embarrassingly late, after showing up to a “smart casual” work event in what I thought were my “nice jeans” only to realize they looked decidedly casual next to everyone else’s polished outfits. The following weekend, I marched myself to Selfridges and found a pair of deep indigo jeans that looked almost like dress trousers from a distance.
The cut here should be whatever silhouette you feel most confident in – for me, that’s a slim straight leg, but a bootcut or full straight leg can work beautifully too. What matters is the uniformly dark wash and clean detailing. Look for minimal contrast stitching (ideally tonal), no distressing, and a smooth finish.
These are the jeans I pack for every business trip because they can be worn multiple times with different tops, transitioning from day to evening effortlessly. They’re my secret weapon for events with ambiguous dress codes. And paired with a blazer and proper shoes, they’ve gotten me into restaurants with “no jeans” policies (though I can’t officially recommend this rule-bending).
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BDG Renae Indigo Barrel Jeans – Vintage Denim Dark 24W 32L at Urban Outfitters
Original price was: £59.00.£16.00Current price is: £16.00. -
BLUGIRL Blugirl Denim Jeans Straight Leg W/Brooch
£167.00 -
Dark Blue Jeans With Stitching Detail Spring Bottom For Women 2025
£35.83 -
Driftwood Eva Slim Jeans at Free People in Dark Wash, Size: 25
£178.00 -
Emporio Armani Denim Cotton Jeans
£183.00 -
ETO | Designer Mens Reflex Super Skinny Denim Jeans
£99.99 -
Jeans Jacksonville Slim Fit Denim Jeans in Dark Indigo / W28/L30 – Tokyo Laundry
£15.99 -
New Luz Jeans
Original price was: £110.00.£49.50Current price is: £49.50.
The Statement Maker: Wide-Leg Denim
For the longest time, I resisted wide-leg jeans, convinced they’d overwhelm my frame. Then my friend Sasha, who’s roughly the same height as me but much more stylistically adventurous, showed up to brunch wearing the most glorious pair of wide-legs that made her look about six feet tall. After spending the entire meal staring at her jeans instead of making proper conversation (sorry, Sasha), I asked where she’d found them.
Three days and one slightly regrettable credit card charge later, I had my own pair. And let me tell you – the right wide-leg jeans create a completely different silhouette than anything else in your wardrobe. They make even the most basic tops look intentional and provide a sophisticated alternative to dresses for occasions that require a bit more effort.
The key to making wide-legs work is finding the correct proportions for your body. The waist should fit snugly, the hips should have enough room to avoid pulling (those horizontal lines across the front are a dead giveaway of poor fit), and the length should either elegantly brush the ground when wearing your intended shoes or be cropped enough to clearly look intentional, not like you’ve outgrown them.
I’ve found wide-legs work best in either very dark washes or very light ones – the middle-ground blues can sometimes look a bit dated. My most-worn pair is actually a cream color that I was initially terrified to purchase (white jeans having been the scene of many previous fashion disasters involving coffee, pens, and once, memorably, a leaky takeaway curry). But the slightly off-white shade is surprisingly forgiving, and they’ve become my summer staple.
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AllSaints Cora Size Me Skinny Jeans
Original price was: £129.00.£51.20Current price is: £51.20. -
Emporio Armani Wide-Leg Denim Jeans
£166.00 -
Enzo Milano | Mens Wide-Leg Jeans
£64.99 -
MICHAEL MICHAEL KORS Relaxed Wide Leg Jeans
£192.00 -
MICHAEL MICHAEL KORS Super Wide Leg Jeans
£178.00 -
Pilcro Heritage High-Rise Wide-Leg Jeans
£128.00 -
Rag & Bone Logan Mid-Rise Wide-Leg Jeans
£210.00 -
Rag & Bone Miramar Wide-Leg Jeans
£195.00
The Seasonal Refresh: Alternative Denim Pieces
Beyond the fundamental jeans, a well-rounded denim collection should include a few alternative pieces that add versatility. My wardrobe now includes a denim shirt (slightly oversized, light-medium wash) that works as both a layering piece and a light jacket; a denim skirt (A-line, hitting just below the knee) that’s more comfortable than traditional skirts in summer; and my latest acquisition – denim overalls that I was deeply skeptical about until trying them on a whim during a shopping trip with my sister.
These alternative pieces keep your denim collection from feeling monotonous and provide solutions for different weather conditions or occasions. The denim shirt, for instance, becomes my go-to layer for cool summer evenings, while the overalls (which I now unironically adore) make weekend gardening both practical and surprisingly stylish.
When adding these supplementary pieces, I’ve found it helpful to maintain a consistent color palette that works with the jeans already in my collection. My denim shirt intentionally sits between the washes of my everyday straight-legs and my weekend relaxed pairs, meaning I can wear them together without looking like I’m sporting a poorly matched Canadian tuxedo.
And here’s where I’ll make a somewhat controversial statement: these alternative pieces are where you can follow trends more freely. While I advocate for classic, long-lasting cuts in your main jeans selection, the denim skirt or jacket categories are perfect places to experiment with more current silhouettes since they’re not the foundation of your daily wardrobe.
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Barstow Western Denim Shirt
£75.00 -
BDG Printed Denim Shirt XS at Urban Outfitters
Original price was: £59.00.£30.00Current price is: £30.00. -
Enzo | Mens Regular Fit Denim Shirt 2 Pack
£89.99 -
ICECREAM Running Dog Denim Shirt
£133.00 -
Long Sleeve Denim Shirt in Blue – 8
£45.00 -
Men’s Denim Shirt Casual Solid Color Long-Sleeved Slim Fit Shirt
£21.03 -
Orlebar Brown Washed Indigo Relaxed Overhead Denim Shirt – WASHED INDIGO / 6y
£95.00 -
Polo Ralph Lauren Denim Shirt
£139.00
Building a thoughtful denim collection has genuinely transformed my relationship with my wardrobe. Where I once stood paralyzed in front of too many mediocre options, I now reach confidently for fewer, better pieces that I know work for different contexts in my life. The initial investment – both the money spent on quality pieces and the time spent finding the right fits – has paid dividends in simplified mornings and consistently feeling good in what I’m wearing.
If you’re facing your own denim overwhelm, start by honestly assessing what you actually wear versus what’s sitting unworn. Take note of the pairs you reach for repeatedly and analyze why they work for you – is it the rise, the leg shape, the fabric composition? Use those insights to guide your next purchases rather than being seduced by whatever trend is currently filling shop windows.
Remember that good denim should last for years, developing character with wear rather than falling apart. Quality doesn’t always correlate directly with price (some of my favorite pairs were high-street finds), but it does typically mean better fabric, more thoughtful construction, and cuts that actually work on real bodies rather than just looking good on hangers.
Your perfect denim collection will undoubtedly look different from mine – perhaps you need more office-appropriate options or pieces suited to a different climate – but the principle remains the same: fewer, better pieces that genuinely serve your lifestyle will always trump a drawer stuffed with trendy options you never quite feel right wearing. Trust me, your future self will thank you the next time you’re running late and need something reliable to wear.