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December 18, 2025 New

Textured Knit Tops Under £30 — Interest Without Trying Too Hard

Textured knit tops are genuinely useful pieces that provide visual interest without relying on pattern or colour. They’re the sort of pieces that look more intentional and thoughtful simply through…

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December 18, 2025 New

Fitted Tops Under £30 — Definition Without Discomfort

Fitted tops are genuinely useful pieces that provide shape and definition without requiring uncomfortability or self-consciousness. The key is understanding that fitted doesn’t mean tight or restrictive—it means designed with…

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December 18, 2025 New

Oversized Tees Under £30 — That Still Look Intentional

Oversized tees have a reputation for looking sloppy, which is genuinely unfair to well-designed ones. The key is understanding that oversized doesn’t mean shapeless or poorly constructed—it means intentionally relaxed…

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December 18, 2025 New

Sweatshirts Under £30 — Plain Enough to Pair With Everything

Sweatshirts are genuinely underrated pieces that provide comfort and warmth without the complications of more structured tops. They’re not trying to make statements or draw attention—they’re just straightforward layering that…

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December 18, 2025 New

Cardigan Basics Under £30 — The Wardrobe Multiplier

Cardigans are one of those pieces that justify their existence through sheer utility. A good cardigan doesn’t just add warmth—it transforms what you’re wearing underneath into multiple different outfits. It…

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December 18, 2025 New

Linen Trousers Under £30 — Summer Dressing Done Right

Linen trousers represent one of those genuinely practical pieces that somehow manages to be both comfortable and elegant simultaneously. They’re not trying to be winter workwear or formal occasion pieces.…

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December 18, 2025 New

Wide-Leg Trousers Under £30 — Comfort That Reads as Intention

Wide-leg trousers have this interesting quality where they read as either genuinely effortlessly elegant or like you’ve accidentally grabbed someone else’s trousers. The difference isn’t subtle, and it’s not about…

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December 18, 2025 New

Straight-Leg Jeans Under £30 — The Modern Essential

Straight-leg jeans have this reputation for being dated or boring, which I think misses the entire point of what makes them genuinely valuable. They’re not trying to be trendy or…

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December 18, 2025 New

Striped Tops Under £30 — The French Wardrobe Essential

Striped tops occupy this unique space where they’re simultaneously one of the most versatile basics you can own and one of the easiest to get completely wrong. A good striped…

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December 18, 2025 New

Linen Shirts Under £30 — Breathable and Properly Structured

Linen shirts are deceptively difficult to get right. They’re either so soft and loose that they read as unmade pieces, or so structured that they feel costume-like and uncomfortable. The…

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December 18, 2025 New

Basic Vests Under £30 — The Invisible Skeleton of Good Dressing

Basic vests are one of those pieces that exist as pure infrastructure for getting dressed. They’re not trying to make statements or draw attention—they’re just quietly providing the foundation for…

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December 18, 2025 New

Oxford Shirts Under £30 — The Unexpected Everyday Piece

Oxford shirts have this reputation for being overly formal or office-specific, which completely misses how they actually function as versatile casual pieces. A good oxford shirt is comfortable enough for…

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