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December 18, 2025 New

Overshirts Under £30 — The Layer That Works Over Everything

Overshirts exist in this interesting space where they’re structured enough to work as actual layers but relaxed enough to not require careful styling or occasion planning. They’re genuinely one of…

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December 18, 2025 New

Utility Jackets Under £30 — Function That Doesn’t Look Functional

Utility jackets have this reputation for being overly practical or utilitarian-looking, which misses how genuinely stylish they can be when properly designed. A good utility jacket balances practical detail with…

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December 18, 2025 New

Canvas Jackets Under £30 — Durable and Unfussy

Canvas jackets are straightforward pieces that don’t pretend to be anything other than what they are. They’re practical layering that works through seasons because canvas is genuinely durable without being…

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December 18, 2025 New

Linen Jackets Under £30 — Summer Layering Made Easy

Linen jackets are summer’s answer to the question of how to layer warmth without creating actual heaviness. They’re not trying to provide insulation—they’re trying to add structure and proportion to…

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December 18, 2025 New

Crew Neck Jumpers Under £30 — Unfussy and Enduring

Crew neck jumpers are the sort of pieces that don’t require explanation or justification. They’re straightforward, uncomplicated, and absolutely foundational to most functioning wardrobes. What makes them genuinely valuable isn’t…

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December 18, 2025 New

Lightweight Blazers Under £30 — Smart Without Theatrics

Lightweight blazers exist in this interesting space where they’re formal enough to elevate casual pieces but casual enough to not require actual occasions. They’re one of those pieces that genuinely…

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December 18, 2025 New

Denim Jackets Under £30 — More Useful Than You Remember

Denim jackets have this reputation for being nostalgic or costume-like, which misses the entire point of why they’ve remained wardrobe staples for decades. A good denim jacket doesn’t require a…

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December 18, 2025 New

Lightweight Cardigans Under £30 — For Over-Dressing in Layers

Lightweight cardigans are some of the most underrated layering pieces in a wardrobe. They’re not trying to provide serious warmth—they’re just trying to add an extra layer of proportion and…

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December 18, 2025 New

Wool Blend Knitwear Under £30 — Warmth Without the Itch

Wool has this reputation for being scratchy and uncomfortable, which is genuinely unfair to wool blends that have been properly constructed. The issue isn’t wool itself—it’s about fibre quality, blend…

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December 18, 2025 New

Half-Zip Sweaters Under £30 — More Wearable Than Full Zips

Half-zip sweaters occupy this interesting space where they’re casual enough for everyday wearing but structured enough to work for slightly dressier situations. They’re genuinely one of the most versatile layering…

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December 18, 2025 New

V-Neck Jumpers Under £30 — The Face-Flattering Essential

V-neck jumpers are one of those pieces where the silhouette actually matters more than most people realize. They’re not just a different neckline option—they fundamentally change how a jumper functions…

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December 18, 2025 New

Neutral Dresses Under £30 — The Foundation Pieces

There’s something quietly powerful about a truly neutral dress. Not beige in a way that reads as apologetic, but neutral in the sense that it functions as a foundation rather…

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