So this happened to me again last Tuesday. I’m standing in line at Blue Bottle (I know, I know, but their coffee actually doesn’t suck), wearing what I thought was basically nothing – straight-leg jeans from Everlane, white button-down that I’ve had for like three years, my trusty black loafers, and this navy blazer I grabbed because Chicago weather is completely unhinged in October. Nothing special. The kind of outfit I throw on when I’m running late but still need to look somewhat professional for my actual job.
This woman behind me starts chatting – you know how coffee lines make everyone temporarily social – and she goes, “I love how you always look so put-together! You must spend forever planning your outfits.”
I literally almost laughed out loud. The jeans were clean, which honestly was the main criteria that morning. The shirt was wrinkled from being stuffed in my work bag the day before because the office AC was broken and I’d gotten way too hot. The blazer had coffee stains on the sleeve that I was strategically hiding with my purse strap.
But here’s the thing – and this is what I’ve been thinking about ever since – there’s this weird expectation that looking good should appear completely accidental. Like you just rolled out of bed with perfectly tousled hair and happened to grab exactly the right combination of clothes that makes you look chic and intentional. It’s this impossible standard where you’re supposed to care enough to look great but not care so much that anyone notices you tried.
It’s honestly exhausting.
I’ve been watching people navigate this for years now, both through writing about fashion and just… living in the world as someone who pays attention to what people wear. The most complimented outfits are always the ones that look effortless. Nobody ever raves about someone who’s clearly spent two hours getting ready, even if they look amazing. We reserve our highest praise for people who appear to have achieved perfection by accident.
My friend Sarah figured this out way before I did. She’s a lawyer who has to look polished for court but somehow always seems like she just threw on whatever was closest to her bed. Except she told me once (after several glasses of wine) that she actually plans her outfits the night before, steams everything, and has backups ready in case something doesn’t work. “The secret,” she said, “is strategic messiness. I always make sure one thing looks a little undone.”
She’ll wear a perfectly tailored suit but leave her hair slightly messy. Or she’ll do a sleek ponytail but deliberately wrinkle her shirt a tiny bit. Never enough to look sloppy, just enough to look human. Real. Like she didn’t try too hard.
I started paying attention to this in my own closet after that conversation. The outfits that get the most compliments are never my most carefully planned ones. They’re the combinations that seem obvious in hindsight but somehow look fresh and considered. Usually it’s mixing something slightly fancy with something completely normal – like wearing my grandmother’s vintage earrings with a Target t-shirt, or pairing a silk blouse with jeans that are literally falling apart but fit perfectly.
The trick is making sure the fancy thing doesn’t overwhelm everything else, and the casual thing doesn’t look like you gave up. It’s this delicate balance where everything has to seem intentional but not calculated. Which is ridiculous when you think about it, because achieving that balance requires tons of calculation.
I have this camel coat that I saved up for months to buy. It’s easily the most expensive single item in my closet, and it makes everything look more expensive and polished. But I can’t just wear it with other obviously nice things or I look like I’m trying to prove something. So I wear it with beat-up sneakers and jeans with holes in the knees. Or over a five-dollar t-shirt from H&M. The coat elevates the cheap stuff, and the cheap stuff makes the coat look less precious.
My mom does this thing where she completely downplays anything nice she’s wearing. Someone compliments her dress and she immediately goes, “Oh this old thing? I think I got it at Kohl’s years ago.” Even when I literally watched her order it online last week and spend twenty minutes reading reviews to make sure the fit was right. It’s like she’s physically incapable of just saying “thank you” and moving on.
I used to do the same thing, actually. Any compliment on my appearance had to be immediately deflected with some story about how the outfit was totally accidental or the item was super old or cheap or found in the back of my closet. As if caring about how I looked was something to be ashamed of.
But here’s what I’ve realized – and this might be controversial – the people who actually look effortlessly put-together aren’t pretending they don’t care. They’ve just figured out their style so completely that getting dressed doesn’t require a ton of active decision-making anymore. They know what works on their body, what colors make them look alive, what silhouettes flatter them. They’ve done the work.
Like, I have this one coworker who always looks amazing. Always. Her outfits are simple but perfect – nothing flashy, nothing obvious, just consistently well-dressed in a way that seems completely natural. I used to think she was just naturally stylish until I realized she basically wears the same thing every day. She has maybe five different blouses, two pairs of pants, and three cardigans, all in slightly different colors. She’s figured out her uniform and she sticks to it.
That’s not effortless in the sense that she doesn’t think about it – that’s effortless because she’s already done all the thinking. She’s eliminated decision fatigue by knowing exactly what works for her life, her body, her job, her budget. The effort happened upfront, not every morning.
I’m trying to get there myself, honestly. I’ve been slowly weeding out the clothes that don’t really work, the ones I keep thinking I’ll wear but never do, the trendy things that looked great in the store but feel wrong on my actual body in my actual life. What’s left is getting more cohesive, more me.
My current uniform is basically jeans (straight-leg, dark wash, from either Everlane or Levi’s), some kind of simple top (t-shirt, button-down, sweater, nothing complicated), and either sneakers or loafers depending on what I’m doing that day. Blazer if I need to look more professional, denim jacket if I don’t. A few accessories that I actually like and wear regularly instead of a drawer full of stuff I never touch.
It sounds boring when I write it out like that, but it’s actually been kind of liberating. Instead of standing in my closet every morning trying to put together some completely new combination, I’m basically just choosing between variations on a theme. And somehow those variations feel more like me than all the experimental outfits I used to attempt.
The weird thing is, since I simplified my approach, I get more compliments on my style. Not because the individual pieces are fancier or more interesting, but because everything works together. There’s a consistency to how I dress now that reads as intentional even when I’m literally just grabbing whatever’s clean.
I think that might be the real secret to looking put-together without seeming like you tried – developing such a clear sense of your own style that you could get dressed in the dark and still look like yourself. When your clothes actually reflect who you are instead of who you think you should be or who you’re trying to impress, they feel more natural. More effortless, even if the process of figuring that out took years.
Although let’s be real, I still have mornings where I try on four different tops before settling on the first one, and I still sometimes check my reflection in store windows to make sure everything’s sitting right. The difference is I don’t feel guilty about caring anymore. If someone asks where I got something or tells me they like my outfit, I just say thank you instead of immediately downplaying it.
Because honestly? Looking good takes effort. Figuring out what works for your body and your life and your personality takes time and attention and yes, sometimes money. There’s nothing wrong with caring about how you present yourself to the world. The shame around “trying too hard” is just another way to make people (let’s be honest, mostly women) feel bad for taking up space and wanting to look good.
So maybe the real art isn’t looking put-together without trying. Maybe it’s caring enough to figure out what works for you, then wearing it with confidence instead of apology. Maybe it’s being honest about the fact that style takes some effort, and that effort is actually a form of self-respect rather than vanity.
I mean, I’m still working on this myself. Old habits die hard, and I definitely still catch myself deflecting compliments sometimes. But I’m trying to remember that when someone says I look nice, the appropriate response is “thanks” not “oh this old thing.” Even if it literally is an old thing that I’ve had for three years and almost donated to Goodwill twice.
The effortlessly put-together thing isn’t really about effort or the lack thereof. It’s about authenticity. When what you’re wearing actually suits who you are, it looks right in a way that’s hard to fake. And when you’re comfortable in your clothes – because they fit well, because you chose them thoughtfully, because they work with your life – you carry yourself differently. More confidently. Like you belong in what you’re wearing.
That’s the real trick, I think. Not pretending you don’t care, but caring enough to figure out what actually works, then relaxing into it. Letting your style be an extension of yourself rather than a costume you’re performing in. Which, when I put it that way, actually does sound kind of effortless.
Claire started Claire Wears to bridge the gap between fashion media and real life. Based in Chicago, she writes with honesty, humor, and a firm “no” to $300 “affordable” shoes. Expect practical advice, strong opinions, and the occasional rant about ridiculous trends.



