{"id":6537,"count":7,"description":"Most dresses have a use-by date written into them somewhere. A maxi dress done properly does not. That is the whole argument for this category. When the length is right and the fabric has actual movement, a maxi dress handles the occasions that shorter styles simply cannot: long summer evenings, weddings where you want to look deliberate rather than dressed up, travel days where you need to look pulled together without any real effort. We are particular about what makes the cut here. The silhouette has to work standing still and moving. The fabric has to behave in heat. The print or colour has to feel like a genuine choice rather than a compromise. We have no interest in maxi dresses that swamp you or drag or photograph beautifully and feel terrible by 9pm. Every one in this collection earns its floor length. Some are relaxed enough for a beach bar. Some will carry you through a formal dinner without a second thought. 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A maxi dress done properly does not. That is the whole argument for this category. When the length is right and the fabric has actual movement, a maxi dress handles the occasions that shorter styles simply cannot: long summer evenings, weddings where you want to look deliberate rather than dressed up, travel days where you need to look pulled together without any real effort. We are particular about what makes the cut here. The silhouette has to work standing still and moving. The fabric has to behave in heat. The print or colour has to feel like a genuine choice rather than a compromise. We have no interest in maxi dresses that swamp you or drag or photograph beautifully and feel terrible by 9pm. Every one in this collection earns its floor length. Some are relaxed enough for a beach bar. Some will carry you through a formal dinner without a second thought. All of them justify the wardrobe space. A maxi dress that genuinely works is not a seasonal novelty. 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