A velvet dress in a rich jewel tone is the most effective application of the format because the velvet fabric gives deep colours a richness and a depth that no other fabric achieves in quite the same way. Emerald, burgundy, sapphire, deep plum. These colours in velvet catch the indoor winter lighting in a way that reads as genuinely luxurious and that photographs more beautifully than the same colours in any other fabric. The velvet quality needs to be sufficient to maintain the richness of the jewel tone across wearing. These are the jewel tone velvet dresses that justify the dry cleaning bill because the combination of the rich colour and the quality fabric creates a dress that is worth the care it requires.

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