An electric blue dress creates maximum colour impact because the brightness and the intensity of the shade reads as completely deliberate and completely confident from across a room. Electric blue photographs more vividly than almost any other colour under indoor lighting and it has a freshness and an energy that communicates immediately. A well made electric blue dress in quality fabric reads as a powerfully individual colour choice that earns the attention it receives. These are the electric blue dresses worth adding to the wardrobe because the specific intensity of the colour creates an impact that justifies the confidence required to wear it and rewards that confidence consistently across the occasions it occupies.

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