Puffer coats have had a full glow up and we are here for it. They used to feel like a compromise, like you were choosing warmth over looking good. Not any more. The shapes have got so much better, from longline styles that look elegant to cropped options that work over everything, and the colour options are genuinely exciting now. We’ve found the ones that keep you properly warm without making you look like you’ve wrapped yourself in a duvet. Which is the whole challenge and we think we’ve cracked it.

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